Privacy Policy


Here at Sugo Lab your privacy is of the highest importance to us, we only use the information we collect about you carefully, lawfully and in accordance with the Data Protection Act 1998. Unless we are obliged or permitted by law to do so, your data will not be disclosed to third parties without your consent beforehand.

We use the information we collect to process your purchase transactions, to send you marketing and promotional materials by mail or e-mail, and to help us improve our store and online product assortments and services for you. All personal data is stored securely in accordance with the principles of the Data Protection Act 1998.

We reserve the right to amend the terms of this privacy policy from time to time by changing it on the site (effective immediately on publication). This privacy policy was last updated on 14th January 2015.

We use cookies and web-beacons to understand how our site is being used in order to improve to your overall website experience. All data collected is anonymous. 


Information we hold:

Please note that by registering on our website you will provide us with personal details about yourself, including your first name, last name and email address. We will store this data and hold it on computers or in manual files then use this information to fulfil our agreement with you. Please note that, to provide some of our services, we may require further details from you.



We use cookies to collect information about how visitors use our site. Please note that cookies can't harm your computer. We don't store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or to determine relevant related products to show you when you're browsing.

We use the information to compile reports and to help us improve our online shopping experience. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come from and the pages they viewed.

In addition to these standard cookies, we also use Google Analytics Advertising Features, which allow us to collect information on our visitor demographics. We use this data to better understand our customers, to ensure our content is relevant. Visitors can of course opt-out at any time. To do this, click here and follow the official steps, as provided by Google.

Any successor to Sugo Lab may use your information on the same basis. 


Registering for our Newsletter:

On registration we will collect your email address. Your registration details may be used to inform you of upcoming events and invitations, previews, special offers, new or selected product information. If you would prefer not to receive these updates, please contact us on, alternatively an unsubscribe link is included in every email